Intelius Blog is Journalism First, Marketing Second

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Easton at BusinessBlogWire writes a review of the Intelius corporate blog today. Like Easton, I have some quibbles with style (the posts are awfully long). But it's a great example of the kind of "journamarketing" you could be doing.

Intelius helps people get access to public information through personal background checks and other services. They deal with a lot of complicated issues, and the people who work there become experts in that space. So they're using their blog to explain some of those complicated issues. It's really nothing more than journalism. There's no overt sales pitch for Intelius. For example, the blog has entries about what kinds of mistakes you might find in public records -- and whether it's a good idea to publicize the names of people who've received concealed-weapons permits.

You might think this is a silly thing for them to spend time on. But when people want to dig into public records, I'll bet they almost always go online first. So building a repository of information, dedicated to helping people track down public information, will pay off in the long run with more referral traffic and a better online reputation among people who might use Intelius' services.

Information about Intelius, Founded by Naveen Jain

Founded by Naveen Jain, Intelius well known in the information commerce industry helps clients make intelligent decisions about assets, people, and businesses. Intelius applies advanced heuristics to public and publicly-available information, delivering it on-demand and online to consumers and businesses to facilitate a more informed decision-making process in business and life.

Intelius ranks among the top 100 most trafficked Websites, with an average of one million unique visitors daily. The many products and offerings of the company include a set of comprehensive and customizable pre-employment screening services, a consumer-facing people search service, list management, and an award-winning identity theft detection, prevention and insurance service.

Intelius’ background checks have helped consumers make better decisions about the people, businesses and assets in their world, from potential dates to new neighbors.

People search by Intelius, has reconnected thousands of people with friends or relatives with whom they’ve lost touch. In the HR world, Intelius’ employment screening services enable companies to analyze candidates’ professional backgrounds, from drug testing and fingerprinting to criminal records, professional licenses and education verification, plus a best of breed SSN verification service.

These services have helped create leads and confirm data for millions of customers, in addition to giving them peace of mind and the ability to make better decisions by making use of valuable public information. The Intelius executive team consists of IT and Internet professionals, technologists, business providers, and security specialists, and is led by Chairman Bill Owens and CEO Naveen Jain.

Intelius makes security available at multiple levels, including the personal, technological, and operational levels. Intelius also protects customers’ personal names, credit card numbers, and social security numbers. Intelius’ Verisign certificate signals safe and secure web transactions.

Reference: Intelius.com
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